Saturday, February 18, 2012

Ratings Pit Of Debt: Strong Friday Start For Boss, ABC Has First Nightly Conquer CBS

Last evening’s ratings provided more ammunition for your theory that scripted programming may be condemned on Friday. The Two finest-rated programs about the evening in grownups 18-49 having a mile were a possible series, CBS’ Undercover Boss (2.4/8), together with a newsmagazine, ABC’s 20/20 (2./6). The prior developed a very good entry on Friday, drawing not only the finest 18-49 rating in the evening however the greatest audience (10.7 million), edging the normal Friday champion in general audiences, CBS drama Blue Bloods (10.3 million, 1.6/5 in 18-49). Seeing an unscripted show almost double delivery from the high-finish drama (A Gifted Guy) inside the 8 PM hour needs to give CBS, the staunchest supporter of maintaining a thrilling-scripted Friday selection, a pause. Especially since Undercover Boss not only outperformed A Gifted Guy but released CBS’ greatest audience and 18-49 rating inside the hour in three years — since the March 6 and may 1 cases of Ghost Whisperer, the ultimate CBS scripted series to labored inside the Friday 8 PM slot. A Gifted Guy (9.5 million, 1.5/4) didn’t do much while using better 9 PM time period and enormous lead-in from Boss, only matching its best 18-49 delivery so far. No matter the strong amounts for Undercover Boss, CBS (1.8/6, 10.3 million) lost no. 1 place for your evening in 18-49 to ABC (1.9/6, 7.millions of) the first time this season following a systems finished tied two occasions before. ABC was paced having a large two-hour 20/20 (2./6, 7.millions of) devoted to Whitney Houston. ABC released its greatest audience in the evening by 50 percent many best 18-49 delivery in at least a year. That despite a depressed Shark Tank at 8 PM. The completely new reality entry inside the hour, Undercover Boss, pressed both Shark Tank (1.5/5, lower 17%) and Fox’s Kitchen Bad dreams or nightmares (1.3/4, lower 13%) lower. Fringe remains only consistent, remaining frozen inside a series-low 1.1/3. NBC’s broadcast in the NAACP Image Honours (.8/2) was up 33% from a year ago, possibly elevated having a Whitney Houston tribute. Dateline (1.1/3) was overpowered by 20/20, lower 27%. The CW’s Nikita (.6/2) was up a tenth, Supernatural (.7/2) was lower a tenth.

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